When pondering a newsletter for my stained glass business, I think it best to do a monthly newsletter. However, early on in the process I would need to sort my contacts into "other artists" and "purchasers" because each would be after different information. Other artists, of course, would be other stained glass artists and purchasers would be people who've purchased my work and would not typically be a glass artist themselves. Content in my newsletter could be broken up as follows:
Other artists:
- Product reviews - other artists would be interested to hear about new tools and materials to see if they'd be of use in their crafting
- Tips - other artists like learning new techniques and ways to make their work better
- Pattern highlight - simple marketing of my patterns
- Artist highlight - a highlight on other artists who are doing interesting things in glass
Purchasers
- Tips on care and display of stained glass - this would be helpful for purchasers because they would be able to better enjoy their purchases
- Sale notices - who doesn't like a sale?!
- Work in progress updates - sharing information on what's on the workbench to keep purchasers engaged.
- Artist highlight - a highlight on other artists who are doing interesting things in glass
I have to admit that I rarely sign up for newsletters. I just don't have time to sift though so many emails. However, I do get a couple for things that I really do care about, and I'm interested in their stories of what's going on in their world. Plus, I do take advantage of sales promotions if I have a need for that item!
I think you made a interesting comment about news letters, like you I myself hate email newsletters unless it is for something that I truly consume. With this in mind we could think what we would want as consumers in a news letter.
ReplyDeleteI think it is great that you made the distinction between your peers and consumers. This is a great idea to grow your network with both other sellers and your consumers base.