- Product releases/reviews
- Tips
- News
- Pattern resources
- Artist spotlight
This content runs the gamut of the content that other stained glass artists look for. They want to know if new tools and materials are worth it (stained glass gear is expensive!), they want knowledge to help their projects come together faster, they want to know more about what's going on in stained glass, new ideas for projects, and to see what other glass artists are up to.
Organizing my content in this way would help my business to grow because it would be a great, free resource to drive traffic to my website which would hopefully drive sales. Given that the content would be specific to other stained glass artists, it's likely that they'd only purchase my patterns, not finished pieces (that's a different target market and set of SEO...). If the blog features content that other artists find valuable then they will return, knowing that they can have questions answered and also discover new materials and tools there. If my content makes their crafting more enjoyable, they will return. And, depending on the product vendor, there might be opportunities to be a kickback in exchange for me promoting their product. Or, I could even set up a small storefront to take advantage of interested buyers (who've just read a blog post) and sell said products right on the site.
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