Many businesses find social media to be a huge boost to their marketing efforts, and additional tools can help boost these efforts. Resources like LinkedIn, Yelp, Travel Advisor, and Google Maps can help to share more information about your business as well as give potential customers a glimpse into what they can expect when they do business with you.
When it comes to my stained glass business, a resource like Yelp would be a good fit because stained glass pieces are often a large investment and require a lot of interaction with a customer. People want to be sure about spending that kind of money, and to build that trust they will want to hear from previous customers. This can help them identify if my product meets their quality, customization, and aesthetic standards. And, if I have the personality that they think they could work with. I have certainly evaluated Yelp listings of businesses I've researched before and have generally found it fairly reliable, but as with any platform, it does have its flaws.
While my stained glass business is currently shut down due to homeschooling during the pandemic, when it's back open I could build up a Yelp presence by asking previous customers to give me a review and see where it goes from there.
If my business had a storefront a Google Maps listing would also be helpful, but not mandatory (but for now my business is run from my home so I don't want to advertise where I live). Google Maps listings tend to favor more spur of the moment "find a gas station near me" type searches. Stained glass purchasers are generally more willing to drive a distance and plan their trips to your location, but still, getting your name out there in whatever ways you can is helpful!
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