Week 10 | Post A

When it comes to pondering the question of adding a personal touch to a business blog post, I say that it's always appropriate!  Why?  Because people (and potential buyers) like to know the face behind what they're reading.  This, especially when there's interaction with other blog readers, helps to drive a sense of community and belonging, which can help customers to feel like they're a part of a brand.  This appeals to their emotions by making them feel as though they are actively contributing to the success of the product/brand/post.

In addition to the community benefits to adding a personal touch, adding that personal touch also does the following:

• Alerts customers to a potential issue with a product.  A beauty product made the blog author break out in hives?  I want to know!
• Finds new ways to use the product.  By not sticking to the script and being honest in their experience, a blog writer can share something neat that they discovered about a product.
• Share a tip.  Suppose a food blogger is reviewing a recipe and knows a shortcut that ensures perfect results.  By sharing that personal info they can help their readers to achieve their goal of tasty food, and everyone comes away having had a better experience.

By adding a personal touch to posts, bloggers are able to be more engaged, informative, and interesting to their audiences.

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My posts for the week: