This week I made three posts to my Instagram:
For my hashtags I tried dropping my business name from them, and keeping the list of tags short:
- Post 1: Thursday, 12:30pm | #stainedglass #artglass #glassart #glassartist #throwbackthursday #roots #crafterintraining
- Post 2: Friday, 6pm | #stainedglass #artglass #glassart #repair #stainedglassrepair #fail #shippingfail #stainedglassfail
- Post 3: Sunday, 5pm | #stainedglass #stainedglasscraft #mosaics #studio #workshop #organized #glassartist #glasscraft #artglass
These posts are based on my research for my previous post this week - using a few keywords other artists used to describe stained glass as well as other ones to round out the descriptions. In addition, I fine tuned my hashtags for each post with ones like #thorwbackthursday and #shippingfail that aren't necessarily specific to stained glass, but were relevant to my posts.
As you can see, my Throwback Thursday post did the best (slightly), likely because it was posted at a higher traffic time. My Friday night post did ok too, surprisingly. It's been my experience that posts over weekends often fall flat. This was proven with my Sunday post getting zero traction, even though it was about a solution to a very common stained glass problem (how to store scraps). It's also the only one that didn't include a picture of an actual stained glass work, and those really do seem to do better.
It seems as though posting during the week gets the most traction, as well as including a finished work in the post. In my case, I think that timing and content had more to do with the success of the post than the keywords, though I do not discount their use.
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