Patricia Rabito - Patty's Gluten Free
Sandra Sanchez - El Cubano Food Truck
Miguel Velasco - Baja Tacos & Cantina
Unfortunately, my remaining group members have not provided their Instagram links at the time of writing.
--
When it comes to how different businesses use Instagram the myriad of uses can be categorized within the following categories:
- Portfolio
- Products/Promotion
- Informative
- Customer Outreach
For portfolio business users, like me, Instagram is used to showcase created works. For my stained glass business I share photos of my completed works, which almost always have a buyer already in place. However, I can cross over into products when I advertise a finished piece or pattern to sell. Another example of a portfolio use could be a dancer showing off their skills in the hopes of being recruited for a performance.
For product business users, such as a makeup company, Instagram can be used to show off the gamut of their product selection. Here, care would be taken with regards to photography to show models at their most beautiful so that potential customers are inspired to want that look. Or, a car company could use Instagram to show the capabilities of a new model through photos and videos, or even advertise special financing offers.
Informative business uses of Instagram could be a city sharing information about summer youth programs, new restaurants in town, or even information about street parking during snow season (something I often see friends on the East Coast chatting about come November).
Businesses that work via customer outreach are businesses whose products are largely sold to an established fanbase. By using customer outreach they cultivate that fanbase, keep them interested, and also slip products in here and there. TV chef Ina Garten is actually doing this right now - she has the fanbase in place, but she is cultivating her relationship with them by creating pantry recipes and sharing them (since it's difficult for quarantined people to shop/plan meals right now). She is also asking her followers to tell her what they have on hand and don't know what to do with - and she whips up easy and achievable meals with those ingredients. This outreach makes those fans feel heard and in response get usable information from someone they respect.
No comments:
Post a Comment