Week 6 | Post B

When evaluating the success of a Facebook page there's many factors to consider - two of them being post reach and post engagement.  According to Social Media Examiner, post reach is "is the number of unique people who saw your content".  This isn't to say the number of followers who saw your content - instead it's the actual number of Facebook users who saw your post via a share, Facebook showing that one of their friends engaged with the post, or even just showing up in their feed because they follow the page.  And, not only that, there's different types of reach too.  Social Media Examiner lists them as post, page, organic, viral and paid and emphasizes that Facebook runs on post reach, and as a consequence, so does your business page.

The other major player mentioned - post engagement - is where Facebook users actually interact with your post somehow.  This is by liking, sharing, or commenting on your post.  This tells Facebook that the post was interesting enough for that user to stop scrolling and interact, and therefore other users might feel the same way.  The most a post is interacted with, the better its chances of being shown to more users.

It's important to understand the difference between post reach and post metrics because one represents your content simply being there, and the other represents your content being good enough for users to want something to do with.  As marketers, we should always strive to get the highest engagement possible with high quality postings.

My page happens to have its insights enabled, so I can take a look at how I can use them to better serve my customers.  In my case, I already know that my page struggles due to infrequent posting.  It's simply life and not being able to develop the physical content to share.  However, when I do post at least some people see it:

Looking at my results, my post about me working with a different style of art glass making (bottom of the list) resulted in a noticeable uptick in reach activity.  Though, I must chuckle when one post click and two likes is an "uptick".  However, this tells me that switching up my content and styles, as well as varying my photography styles has a result.

I can also use my metrics to determine the best time for posting, who my audience is, and track any new likes and page follows after posts to really dial in my content.  I'm hopeful that I can get the hang of understanding all of this!

Facebook Pages I Followed and Commented On:

Patty's Gluten Free (Patricia Rabito)
El Cubano (Sandra Sanchez)
Baja Tacos & Cantina (Miguel Velasco)