- A picture of a recent piece of mine, using new techniques that I'm working on (and have been posting about). This post will go live on Monday morning.
- A post about a sale I'm running on my Etsy page to celebrate my business's 5th birthday next month. A link to my Etsy page is also included. This post goes live on Wednesday morning.
- A post that links to a YouTube video about how art glass is made. This post goes live Thursday evening, based on Facebook's recommended time for when my followers are most active.
I crafted these posts with the mindset of providing a variety of content for my followers. I'm noticing more and more that I appreciate that in a page so it's worth trying for myself. Here, I show off some of my recent work (what I sell), which satisfies the art side of my followers and perhaps even gives some of them ideas. For those that don't create stained glass, it's something pretty to look at and maybe purchase. Then, I post about how to get what I sell cheaper, and who doesn't love a sale?! This also has the bonus of driving traffic to my Etsy page which will boost my SEO over there too. And on top of that, the sale is for my cheapest, lowest effort items (digital patterns) so I don't have to worry about the stress of an influx of orders. In fact, it'd be nice if I did get an influx! And my last post caters to my followers' curiosity and teaches them something they didn't know, and likely have never thought about. This shows them the hand work that goes into just the basic supplies that us stained glass artists use, and also helps to add value to the art (and ultimately help justify its cost).
I am hopeful that by presenting a variety of content to my followers that I'll get better engagement and also teach them something along the way.
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