An ad targeting other stained glass crafters that promotes my patterns. This ad would be effective because it targets the appropriate age group, the right interest, and also highlights a major selling point of my patterns (the commercial license).
An ad targeting those who like "fine art" that promotes my finished and custom pieces. This ad would be effective because it targets those who like fine art (so people who appreciate the handmade nature of art) and points out some differentiating features of stained glass that make it an ideal gift.
And an ad promoting my business page as a place for inspiration and unique pieces - targeting those who like stained glass and mosaics. This ad would be effective because it targets the right group, and appeals to both those looking for inspiration and handmade art pieces.
Given the current situation with the virus and needing to temporarily shut down the sale of custom pieces, I did not launch these ads.
When it comes to ads, the objective has to be clear. An objective is a defined goal, as in "what do I want the end result of this effort to be?" Am I trying to make sales? Bring foot traffic in? Increase awareness of my brand? The strategy for each type of ad will change, as will your messaging for different target markets. In my case, the best objective would be to promote the sale of finished pieces (either ready made or custom). The reason for this is that there's a better market and profit margin in selling finished pieces. Plus, finished pieces get more exposure in people's homes, which ultimately help passively advertise my business.
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