My business, Shellebelle Designs Stained Glass (SDSG) markets to two groups: stained glass crafters and people who wish to buy completed stained glass works. For the purpose of this post I’ll explain them separately:
Stained Glass Crafters
SDSG targets fellow stained glass artisans for the purpose of selling stained glass patterns that they can use to create their own panels. They are often middle income, middle age and above, and moderately tech savvy. They are all creative types and both male and female. SDSG has a goal of expanding into a younger age bracket (Millennials and above) to take advantage of new interest in traditional arts there.
Completed Stained Glass Work Buyers
SDSG also targets consumers who wish to buy finished stained glass by way of offering completed, ready to ship pieces, and custom pieces. These buyers are typically high middle income and comfortable with tech. This market has an appreciation for handcrafts and values their bespoke nature, but may or may not be creative themselves. Both men and women are marketed to. SDSG has a goal of increasing awareness of its finished stained glass offerings among non-stained glass crafters.
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